Blog : Tourism

Brewpub in the works for Knightville

FOR IMMEDIATE RELEASE
Contact: Kelsey Goldsmith
kelsey@lovellandparis.com

Brewpub in the works for Knightville
Julia Dilger confirms purchase of Ocean Street location

SOUTH PORTLAND, Maine (April 16, 2015) — Today, Julia Dilger confirmed the purchase of the former repair shop at 15 Ocean Street in the Knightville section of South Portland. She and husband Craig Dilger bought the abandoned building and plan to establish it as a neighborhood brewpub. The couple is currently working with city officials and a South Portland-based engineering firm to obtain the necessary permits to rehabilitate the space and adjacent parking area.

Ms. Dilger, who will serve as CEO of the company, said that Knightville’s emergence as a “quintessential New England village with a great community vibe” attracted them to the location.

The brewers, chef and front of house picks cannot be named due to existing commitments, but all come with prestigious resumes, and will collaborate to offer an unpretentious yet modern and comfortable aesthetic in terms of food, drink and experience.

Plans include family brunch on the weekends, “Pints and Purls” knit nights and bicycle racks for those coming from the nearby Eastern Trail. The brewpub will offer the only beer brewed commercially within the City of South Portland.

This is Ms. Dilger’s official entrance into the area’s restaurant scene. Formerly, she taught elementary school on Peaks Island and had a lengthy stint managing the business-side of a Broadway concessions operation in New York City. Mr. Dilger will serve as COO. The two have a one year old daughter and live in Portland.

When pressed for more details, including the projected opening date and name of the brewpub, Mr. Dilger smiled. “We’re in this for the long haul. This is as much as we can say for now.”

“Meeting our new neighbors is the most important order of business,” Ms. Dilger chimed in. “This is a great city and a great part of town.”

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Combating Airbnb

How can a hotelier or innkeeper combat the onslaught of Airbnb listings in their community and help guests find them? And, what do the rising popularity of homeaway.com and popular travel ranking sites like tripadvisor.com say about the way folks are traveling and vacationing these days?

Well, the old adage of “location, location, location” has never been more true. As a recent piece by Adweek states, folks want to return home with stories about their trip — the food, the people, the smells. They want to feel “one” with the community they’re adopting, regardless of whether they stay for the week or the weekend.

Here are some tips, so those in the hospitality business can be on the offense, rather than defense:

1. Create a blog. Share great itinerary ideas in top categories: traveling with kids, couples weekend away, rainy day, 48 hour marthon, foodie tour, … et cetera. If you give your potential visitors the best inside scoop around, they’ll choose you over the competitor any (and every!) day of the week.

2. Inspire happy guests to leave a positive review. There are lots of places where vacationers go to get the dirt on their digs before they arrive in town. The most popular include TripAdvisor and Facebook. Encourage folks to share the love with posts to those sites. Sometimes it’s as easy as a verbal request upon check out — and a nice email once you notice their laudatory entry.

3. Tell the story through photos. Part of what folks love about Airbnb is that they can go online, from miles away, and see the **exact** location where they’ll be sleeping, and where they’ll be making breakfast — and can see photos of the local beach and the chairs and umbrella available (for free) for anyone who wants to head that way. Be specific in marketing your property — and don’t be shy about all the fun, personal touches that makes your property superior.