Blog : Secrets to Success

WTW and HTP?

WTW and HTP? We get asked all the time about what to wear for the camera, and how to prepare for an interview (taped or live). Here are our best tips:


Attire / Presentation

  • Make sure you’re comfortable. Your ease in front of the camera is most important.
  • Think blue, gray, pink, and beige. These are the best colors to wear.
  • Avoid bright white, true black, and yellow. These colors don’t work well under the production lights and can wash out your face. If you’re appearing in a formal / professional capacity and want to wear a suit, a dark gray or blue works well.
  • No noises! No shiny objects! Avoid dangly or clunky jewelry and tie clips, turn off your cell phone, and keep other bright and/or loud distractions to a minimum.
  • Keep your grooming normal. You don’t need lots of extra hair product or garish makeup. Keep everything out of your eyes and your applications fresh.
  • Avoid stripes and patterns. Solid colors work really well. If you feel you need a texture, make sure to find something that’s subtle and is not dizzying. Pinstripes, plaids, and checks are out.


Content / Preparation

  • Ask the production team any questions you have, and ensure you understand their goals and objectives for the piece.
  • Be familiar enough with the content so that you don’t have to read it. Even if we can’t see the script on camera, we can tell if you’re reading it versus telling us a story.
  • It’s best to think of the filming as a conversation. Too much formality makes you come off snarky. Talk to the viewers naturally, like you would if you ran into them at the watercooler or in the supermarket.
  • Ensure the production team has your name, title, and other biographical details recorded and spelled correctly.
  • If there is a website or other call to action where viewers can learn more, be sure to share it with the production team.
  • Promote your appearance and invite feedback through your personal and corporate channels: social, blog, internal newsletter, and otherwise.
  • Send a thank you note to those who included you in the piece.


Have fun and congrats!

(If you have expertise and would like to embark on a corporate or executive visibility program, or have questions about the benefits, please let us know. We’d be pleased to help you design one and to secure placements for your content.)


Combating Airbnb

How can a hotelier or innkeeper combat the onslaught of Airbnb listings in their community and help guests find them? And, what do the rising popularity of and popular travel ranking sites like say about the way folks are traveling and vacationing these days?

Well, the old adage of “location, location, location” has never been more true. As a recent piece by Adweek states, folks want to return home with stories about their trip — the food, the people, the smells. They want to feel “one” with the community they’re adopting, regardless of whether they stay for the week or the weekend.

Here are some tips, so those in the hospitality business can be on the offense, rather than defense:

1. Create a blog. Share great itinerary ideas in top categories: traveling with kids, couples weekend away, rainy day, 48 hour marthon, foodie tour, … et cetera. If you give your potential visitors the best inside scoop around, they’ll choose you over the competitor any (and every!) day of the week.

2. Inspire happy guests to leave a positive review. There are lots of places where vacationers go to get the dirt on their digs before they arrive in town. The most popular include TripAdvisor and Facebook. Encourage folks to share the love with posts to those sites. Sometimes it’s as easy as a verbal request upon check out — and a nice email once you notice their laudatory entry.

3. Tell the story through photos. Part of what folks love about Airbnb is that they can go online, from miles away, and see the **exact** location where they’ll be sleeping, and where they’ll be making breakfast — and can see photos of the local beach and the chairs and umbrella available (for free) for anyone who wants to head that way. Be specific in marketing your property — and don’t be shy about all the fun, personal touches that makes your property superior.